The market strategy of LED Flood Light in LED lighting

The high end and high added value strategy shall stand firm in LED Lighting market. One thing that can be shared in the board of directors' annual report, it was 1.0 era for Cree before 2005, and from 2005 to 2015 it was 2.0 era. For the last 20 years, no matter in the aspect of components or leading technology, Cree has a clear definition for its own business model. In the future, it will stick on high added value and highly efficient system for both net revenue and gross profit rate. During the past nine years, there were techniques in line with the business logic that promoted the development of LED Lights market. The niche market of LED flood light is also developing fast. There would certainly be challenges in the fierce competition. Certain pressure will be faced while chasing for good cost performance of lamp light source of point, linear and plane. But, the high end market with high added value in the back-end still exists, with large development space in the future.